- Definition
A business plan and a marketing plan are 2 different things, but in the end they are related to each other because the products being sold are the same product. If the business plan is more aimed at getting funds from investors, the marketing plan is more concentrated on selling goods.
- The difference between a marketing plan and a business plan
- Term
A business plan is a document that contains a business plan including the ability to sell goods and services so that it can attract investors to invest their money in the business while a marketing plan is a sales plan which includes the marketing strategy used, market introduction, and consumers.
- Kind of type
The following are the types of marketing plans:
- Telemarketing
- International Marketing
- Internet Marketing
- Turbo Marketing
- New Wave Marketing
The following are the types of marketing plans:
- Start-Up Business Plan
- Strategic Business Plan
- Operations Business Plan
- Development Business Plan
- Growth Business Plan
3. Characteristic features :
The following are the characteristics of a marketing plan:
- Provide a strategy to achieve the company’s mission and goals
- Clear resources and allocation of resources
- Explain the implementation of the marketing plan
- Develop a marketing plan on an ongoing basis to achieve long-term goals and objectives
- Using assumptions based on circumstances
- Concise, clear and flexible
The following are the characteristics of a business plan:
- A written document that outlines the basic ideas that are based on the considerations for establishing a business and matters relating to the business.
- Identify business opportunities and why they arise.
- Used to sell business development ideas to other parties.
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